Dr. Chérine Bazzane

Overview

Dr. Chérine Bazzane est l'une des voix les plus influentes en médecine intégrative dans le monde arabe — avec une communauté digitale de plus d'un million d'abonnés.

The challenge

Dr. Chérine operates across multiple markets — Lebanon, the UAE, and the wider GCC — serving a bilingual Arabic and English-speaking audience across medical, wellness, academic, and community verticals. Her digital presence needed to grow with her: reflecting an expanding practice, supporting a fast-growing community, and accommodating an increasingly diverse range of offerings — programs, events, resources. The challenge was to build an ecosystem capable of holding her full universe in two languages, with distinct typographic identities for Arabic and English, and a CMS her team could manage independently.

What we did

We partnered with Dr. Chérine's team, who led the branding direction and design vision — our role was to bring that vision to life technically and strategically. The website was built on Next.js (latest versions at the time), styled with Tailwind CSS, and powered by Sanity.io for all dynamic content: programs, events, media appearances, and a bilingual resources blog. Arabic and English pages each carry their own typographic system — separate heading and body typefaces for Arabic — ensuring the reading experience feels native in both languages, not translated. Earlier in the relationship, we supported her team on SEO foundations for a previous website iteration, and on digital funnels for online courses and workshops: landing pages, registration flows, and email sequences designed to convert her growing audience into program participants.

The Results

1M+

Followers across social platforms today

Years of ongoing digital collaboration

AR / EN

Fully bilingual CMS, managed independently by her team

A digital ecosystem for a pioneer in integrative wellness

The challenge

What we did

Want results like these?