N°02 — Selected WorkHealth · Anti-Aging Medicine · Longevity
An editorial website for an anti-aging medicine clinic in Beirut
Custom Next.js, integrated SEO, and a digital experience that matches an exceptional medical practice.
N°02 — Selected WorkHealth · Anti-Aging Medicine · Longevity
Custom Next.js, integrated SEO, and a digital experience that matches an exceptional medical practice.
Overview
Zoy Clinic is an anti-aging and longevity medicine clinic in Beirut, founded by Dr. Myrna Zalaket — a physician trained at AUB and holder of four French subspecialties.
Dr. Myrna Zalaket is a returning client — we had previously designed and optimised her main site drmyrnazalaket.com, focused on interventional pain management. She had noticed that her profile and content were beginning to rank positively in AI-powered search results — ChatGPT, Google, Perplexity — thanks to the on-page SEO work carried out on that first site. For Zoy Clinic, the challenge was different: to build an entirely new digital identity for an even more personal and premium practice, with a bespoke domain (zoy.clinic) that we suggested, a refined editorial experience reflecting the clinic's slow medicine philosophy, and a solid SEO architecture from day one for a brand new domain.
We designed and developed the site in custom Next.js (latest version) with Tailwind CSS, delivering a refined editorial experience — careful typography, medical narrative in English, and an airy layout that lets the content breathe. Full on-page SEO was integrated from the development phase: metadata structure, semantic markup, and a content architecture designed for local medical searches in Beirut as well as English-language searches in the anti-aging and longevity medicine space. A custom WhatsApp feature was developed — a conversation-initiating icon positioned at the bottom right of the site, similar in function to common WordPress plugins in this space, but built natively into Next.js. Particularly relevant in the Lebanese context, where patients often prefer to initiate first contact via WhatsApp. The site is currently in its final phase — photos, service detail pages, and content refinements pending a review meeting with Dr. Zalaket. Beyond the website, we are supporting Zoy Clinic's broader online presence — including Google Business Profile setup and optimisation, and social media strategy to build visibility in Beirut's competitive wellness and longevity space.
Scope & Deliverables
The Results
2
Medical websites delivered for Dr. Zalaket — returning client
AI
Medical profile indexed on ChatGPT, Google and Perplexity via previous site SEO
zoy.clinic
Premium domain suggested and configured by our team
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