N°03 — Selected WorkHealth · Podiatry · Medical Clinic
A clinical, bilingual website built to convert
Custom WordPress for a growing podiatry clinic in Laval.
Overview
Clinique Podiatrique de l'Avenir is a specialist medical clinic in Laval — with a team of six podiatrists and an online presence built to attract and convert local patients.
The challenge
The clinic had a strong team and a wide range of services, but its online presence didn't reflect the depth of its practice. The challenge was to build a bilingual WordPress site structured for local SEO in Laval — a competitive medical market where local trust and visibility are critical. A deliberate strategic decision was made from the start: prioritise French-language SEO, with French slugs and a French-first content architecture, based on Laval's predominantly francophone demographics and Quebec market dynamics.
What we did
We designed and developed a custom WordPress site with custom post types for foot conditions, services, and team profiles — giving the clinic full flexibility to grow their content independently. The site was built natively bilingual with a French-first SEO architecture from day one: French slugs, meta structure, keyword-optimised service and condition pages, and coherent internal linking. The foundations have held up over time — the clinic has evolved their content and added sections independently, which speaks to the flexibility and robustness of what was delivered.
Scope & Deliverables
- Bilingual WordPress site (FR / EN)
- Custom post types (services, conditions, team)
- Local SEO architecture — Laval, QC
- Keyword-optimised service pages
- Internal linking and URL structure
The Results
4+
Podiatres présentés sur le site au lancement
FR + EN
Natively bilingual from day one
24+
Podiatric condition pages indexed via custom post types
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