N°04 — Selected WorkHealth · Gynaecology · Reproductive Medicine
A first online presence for a leading gynaecological surgeon in Beirut
Custom Next.js, nine structured specialties, and full control over his own medical narrative.
N°04 — Selected WorkHealth · Gynaecology · Reproductive Medicine
Custom Next.js, nine structured specialties, and full control over his own medical narrative.
Overview
Dr. Elie Massoud is a consultant in obstetrics and gynaecology in Beirut — specialist in infertility, assisted reproductive medicine, and advanced laparoscopic surgery, with over 20 years of practice.
Dr. Massoud was referred to us by Dr. Myrna Zalaket — a returning client whose site drmyrnazalaket.com had already demonstrated the impact of a well-built online presence, including in AI-powered search results. Despite over 20 years of practice, a department head role at Saint Joseph Hospital, and a long-standing affiliation with Azoury IVF Clinic, Dr. Massoud had no digital presence in his own name. Other medical directories mentioned his profile, but without him controlling the content or narrative. The challenge was to give him a digital space that was entirely his own: a clear showcase of his nine specialties, restrained and credible medical copy, direct patient access, and solid SEO from launch — on a new domain we were asked to suggest and configure.
We designed and developed the site in Next.js (latest version) with Tailwind CSS — a dark, premium visual identity, distinct from Zoy Clinic while sharing the same level of editorial rigour. Dr. Massoud's nine specialties are presented in a clear architecture with a navigation index, precise clinical descriptions, and subspecialty tags. Full on-page SEO was integrated from the development phase — metadata, semantic markup, and a content structure designed for local medical searches in Beirut across Arabic, French, and English, the three languages in which Dr. Massoud practises. The custom WhatsApp feature developed for Zoy Clinic was adapted and reused — a conversation-initiating button positioned at the bottom right, essential in the Lebanese medical context. The site is currently in its final phase — professional photos and content validation pending a review meeting with Dr. Massoud. In parallel with the website, we are taking a full-service approach to Dr. Massoud's online presence — building and optimising his Google Business Profile, strengthening his visibility across medical directories, and developing a social media presence to help him reach patients directly and control his narrative across platforms.
Scope & Deliverables
The Results
20+
Years of practice finally reflected in a dedicated digital presence
9
Specialties structured and clearly presented on the site
AR · FR · EN
Three languages covered by the site's SEO architecture
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